Social Media.
Branding, community involvement, corporate events, and social media.
ELMO's business model focused heavily on a dealer network that stayed informed on social media via Linkedin. The Linkedin strategy was to showcase events ELMO participated in, products with their specs, and general product marketing branded ads. Audience: Dealer Network & Partners
Facebook and Instagram accounts' focus for ELMO was a mixture of product marketing, blog announcments, and customer testimonials in written and video format. The look-and-feel of the accounts I was creating was vibrant, inspiration and positive. Audience: Customers and Users
Stan's Home Services' social media strategy is geared to educating customers on home service tips and tricks. It includes a mixture of promotional product marketing, useful blog announcments, and field tech videos. The look-and-feel of the accounts I was creating was vibrant, inspiration and positive. Audience: Home Owners
During my time at RapidDeploy, the social media strategy focused on empowering the public safety industry at all levels. It celebrated customers and all public safety staff. We used videos to showcase testimonials. RapidDeploy also used its Linkedin platform for event announcements, webinars, event coverage, product marketing, technology improvements, partnerships, and new customer contracts. Audience: Public safety customers and technology partners
